How will you hook your audience?
THE PROBLEM WITH YOUR POST
So you’ve written a post, a bunch of posts even, and they all seem to read well. They tick off the basic ingredients you come across in most to-do lists: clear writing, identifiable tone, a call to action, but your post/posts are still missing ‘IT’.
You know what I’m talking about.
‘IT’, is the special sauce that gives you that wow factor, ‘IT’ is the secret ingredient that keeps you coming back for more. You find it in all types of writing, ranging from blog posts to even poems. And if you read the title of this post, then you probably know what ‘IT’ is by now.
‘IT’, is the hook.
You’re probably saying ‘omg I know what a hook is, wtf’.
Do you really?
The most common interpretation in the literary world is, “a piece of writing at the beginning of a text that grabs the reader’s attention”. Now you wouldn’t be wrong in that assumption, but I wouldn’t say that you were correct either.
A hook isn’t restricted to the beginning of a text, it doesn’t need to be an introduction. It can come at the beginning, middle, OR end, it can even be the entirety of the piece. The only objective it’s required to serve is ‘to grab the reader’s attention’.
TEACH ME YOUR WAYS OH WISE ONE
So you want to be a hook master, to learn how to catch ‘em all? (Their attention, not Pokémon silly). Well you’re in the right place. There are 3 ways I like to pique interest and wet the appetite, so get your note pad out and pay close attention.
1. CREATE DRAMATIC EFFECT
A perfect example of it? This post.
Refer to the beginning, note the use of short sequential paragraphing to create suspense. The use of random statements that have no context, making you question what the post is about. Note the use of ‘IT’ as a mystery object, even though you already know what ‘IT’ is. These are all ways of creating a dramatic atmosphere. Anything that makes the user THINK, is also engaging them, and therein lies your hook.
2. WRITING THE WAY YOU SPEAK
NO! I do not mean literally. I mean write casually, colloquially, informally, whatever you want to call it. Create an atmosphere, be it friendly or hostile and show to your readers how you genuinely feel.
Readers want to see YOU through your writing. They want to see AUTHENTICITY.
Because so few people are these days. It’s refreshing, engaging, something you don’t see from most bloggers. But most importantly, (as I said earlier), once you have them engaged in your personality, you also have them listening to what you have to say.
3. CRACK A JOKE
I touched on this in the last section, but it really deserves a section all on its lonesome because it’s that damn important.
It’s the crème de la crème… the cream on top of your overpriced Starbucks …. your one and only Masterball.
If you can make people laugh, in ANY aspect of life, not just writing, you’ll have them eating out the palm of your hand. Now, you don’t need to be fake and pretend you’re constantly happy whilst cracking jokes, but conversely, constant negativity isn’t exactly a beacon for engagement either.
I tend to follow my gut on this one, if some of my posts require my adult face, I write accordingly. If it’s not too serious, I like to sprinkle a little humour on top if I’m feeling it.
PEACE OUT BITCHES
That’s all the tips I have for you today my Ranters. That's 3 spices you can add to your writing to give it a bit of flavour, and avoid being one of the MANY bland posts that have been lining the interwebs recently. I hope it helped!!! Until next time, CIAO